“Marketing in the performance of business activities that directs the flow of goods and services from the produces to consumers”. Discuss the above statement by taking two suitable examples of your choice.
Answer. Marketing is the process of communicating the worth of services or products to customers, with the intention of selling the product.......... Marketing is available in a multitude of flavors depending on audience, media platform and business in the current evolving..........
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Discuss the concept of service and report on the reasons for the growth of the service sector.
Answer. Service is a type of economic activity that is intangible, is not stored and ............ There are several characteristics which differentiate a service from ....................
What are the various elements of marketing mix? Explain each of there elements and their importance in the marketing planning process of a consumer durable company manufacturing room air conditioner.
A marketing mix has four components which are the tactical components of a marketing ..........................
Discuss the procedure of conducting marketing research in the Indian Context.
Answer. Marketing research is the systematic gathering, recording, and analysis of data about ............ Marketing research is key to marketing decision making, it does not always need to .............
Who is a consumer? Define consumer behavior and discuss why a knowledge of consumer behavior in essential for Marketers.
Answer. Consumer behavior is a hotbed of research, because it ties together problems with communication..........
The study of individuals, groups, ororganizations and the processes they............
Discuss Product Life Cycle concept and elaborate on the importance of PLC as a tool for monitoring and nurturing a the brand. Illustrate with suitable examples.
Answer. The product life cycle is a vital concept in marketing. It explains the phases a product passes through from when................ The life cycle concept may apply to a brand or to a category of product.......
What do you understand by the term Marketing Communication and its role in the promotion of a firms product or service. Discuss with two suitable examples one choosing from FMCG & other from a service offering.
Marketing communications is fundamental to any organisations' strategies ...............................
Discuss the importance and relevance of sales and distribution function in a manufacturing and marketing organization of your choice.
Answer. In a significantly competitive and volatile business environment, the sales and distribution function hold the key to growth........