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Q. a) What is marketing ? Discuss the meaning, scope and role of marketing function in the exchange process with suitable examples of your choice.
Answer. MARKETING includes identifying unmet needs; producing products and services to meet those needs: and pricing .....NOT AVAILABLE IN SAMPLE...
The basis for any marketing activity is exchange. Exchange is the process by which two or more parties give something of value to each other to .................
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b) People, physical evidence and process are critical components
in the marketing of service. Explain each of these components
with suitable examples.
Answer. People are the most important element of any service or experience. Services tend to be produced and consumed at the same ........NOT AVAILABLE IN SAMPLE....
Lancaster and Reynolds (2005) describe process as the way to deliver the service, focusing on ensuring availability and uniform quality provided. It will decide ...........NOT AVAILABLE IN SAMPLE.....................
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Q. a) What is segmentation ? Discuss the segmentation variables
you will consider to segment the small car “Nano”
to be launched by Tata Motors.
Answer. The division of a market into different homogeneous groups of consumers is known as market segmentation. Rather than offer the ...........NOT AVAILABLE IN SAMPLE..................
Indian car market is predominantly family oriented. In the developed market, we can see different family members owning different types of cars. Hence, here the primary segmentation was based .....
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b) State the objectives of Marketing research.
Explain how does marketing research aid marketing managers.
Answer. Marketing research is the function that links the consumer, customer, and public to the marketer through information .....................................NOT AVAILABLE IN SAMPLE..................
Objectives of Marketing Research ...................
For marketers, research is not only used for the purpose of learning, it is also a critical component needed to make good decisions. Market research does this ..............................
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Q. a) Discuss briefly the various steps in the consumer decision making process. Do all consumers decisions involve these steps? Explain.
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b) Explain the concept of product life cycle (PLC) with suitable..................NOT AVAILABLE IN SAMPLE..................