1. a) What makes Services Marketing more challenging and tough
than product marketing? Discuss.
b) Marketing Strategy Development is the outcome of marketing
mix elements. Explain the relationship with two suitable examples.
2. a) Explain the concept of PLC as a tool for market cultivation.
b) Discuss the major objectives of Sales Promotion. Explain some of the sales promotion methods directed at consumer, which can be used by the following
a) Low Cost domestic Airliner
b) Improved Herbal Hair Colour Marketer
3. a) What are the major considerations involved in designing marketing
organisations in the following situations
a) Large sized cement marketer with all India operations
b) Premium toy marketer focusing major Indian cities.
b) Marketers’ consider packaging function as the 5th element
of Marketing Mix. Choose any two brands in the recent past and critically
evaluate how packaging contributed largely to the success of the brand.
4. a) Given below is a list of products. What kind of distribution
channel (direct or indirect) would you recommend for each of these
products and why?
a) Sanitary ware (Premium bath fittings)
b) Business Magazine (fortnightly publication)
c) OTC Product (Pain Balm)
b) Discuss the approaches to sales forecasting with suitable examples.