1. What are the implications of the services marketing triangle? Explain giving suitable examples.
2. What do you understand by the term ‘franchising’? Discuss the advantages provided by a franchising agreement.
3. Explain why is it important for service organisations to match demand and supply. What are the implications of a mismatch between the two?
4. Formulate a service guarantee for a telecom operator offering landline telephone services. What benefits do you think would the firm derive from such a guarantee?
5. Explain the role of non-monetary costs in the marketing of health services.
6. Identify and explain the product support services which a consumer durables manufacturer can offer to remain competitive/for gaining competitive advantage.