1. What is marketing research? Explain the different stages of marketing research with the help of an example. Identify the various problems in conducting marketing research in India?
2. (a) Explain the four types of research designs with the help of suitable examples.
(b) What are the two sources of data? Define primary and secondary data. Discuss the main sources of primary and secondary data and the advantages and limitations of both primary and secondary data.
3. Define sampling and explain the importance and limitations of sampling in marketing research with the help of suitable example.
4. Explain the four different levels of measurement. Describe the criteria for good measurement.
5. What is the importance of questionnaire in the marketing research? Explain the different steps involved in designing a questionnaire. Prepare a questionnaire for a car manufacturing company which wants to obtain information about how customers select the different brands of cars.
6. What is the significance of qualitative research in the marketing research? Explain the advantages and limitations of qualitative research. Distinguish between qualitative and quantitative research with suitable examples.
7. Define cluster analysis. Write the different approaches to cluster analysis with the help of an example. Also, what are the factors to be considered while using cluster analysis technique?