1. a) What is marketing research ? Describe the different stages in marketing research process. Suggest some possible areas of application of marketing research.
b) Discuss the importance, and scope of research design in marketing research. Discuss the various types research designs with suitable examples.
2. a) What is secondary data ? Discuss the major sources of secondary data available for the researcher.
b) Define various basic sampling concepts you are familiar with. Explain in detail the various sampling designs under non-probability sampling method and comment on their relevance in market research studies.
3. a) Critically evaluate the significance of questionnaire design and development in marketing research.
b) Differentiate between qualitative research in the area of marketing.
4. a) Discuss the importance of classification, coding, editing, tabulation and presentation of data in the context of market research studies.
b) What are the steps involved in conjoint analysis ? Explain with the help of examples.