| The main aim of this project was Market Research and
Lead Generation for the Exchange in major gold consuming cities of
India. This study was based on to know about the trading pattern of
gold in different shapes and forms and also to find out the competitor’s
strategy in terms of their transaction charges, membership fees, promotional
activities, schemes etc. The main source of data collection was primary
therefore I have interacted with the different traders to know the
competitors strategy, technicalities of trading in gold and also to
know their valuable opinion for exchange trading which helps us to
find out the key reasons for trading on a particular exchange.
For complete table of contents of this project please email us.