Increasing Distribution & Developing Alternate Channels of Distribution For Standard Chartered Bank
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No of Pages = 102 (Final Project Report)
Package Includes = Synopsis (Project Proposal), Final Project Report, and Presentation file
Price = Rs. 5000 only
 

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Project Introduction

The realty boom in India has given a new dimension to the lending sector in India-in the mortgage industry. This has not only given a competitive edge to the finance companies to provide attractive options to customers but has also contributed to the increased investments in the real estate sector. Further, the increasing awareness and utility of various kinds of credit facilities being offered to individuals to help them fund their education, housing requirements, business and other personal needs has added to the already existing competition amongst banks and other lending institutions. This has also resulted in a number of new institutions foraying into the lending business in the last few years.

Distribution plays a key role in the success of any product and service. More than anything else it is instrumental in giving a visibility to the product or service. In this regard, the person-in-charge of the distribution plays a vital role, especially when the product that is up for offering is non-tangible like the customer service.

This project aims to identify alternate channels of distribution for the mortgage division of Standard Chartered Bank, to increase the sale of the various loan products being offered by it. A modest attempt has been made to study and understand the behavior and perception of the target audience, that is, ‘businessmen’ about loans and distribution channels for the same.
 
 

PROJECT REPORT CONTENTS

Acknowledgement

CHAPTER 1. INTRODUCTION

1.1 Introduction

1.2 Company Briefing

1.2.1 Standard Chartered Bank’s Business

CHAPTER 2. LITERATURE REVIEW

2.1 Operational Research

2.1.1 What Is Operational Research?

2.1.2 Operational Research Methods & Techniques

2.1.3 Applications Of Operational Research

2.1.4 Role Of Operational Research In 21st Century Enterprises

2.2 Marketing Research

2.2.1 What Is Marketing Research?

2.2.2 Importance Of Marketing Research

2.2.3 Steps Involved In Marketing Research

2.2.4 Types of Marketing Research

2.2.5 Marketing Research In India-Contemporary Scenario

2.3 Consumer Behavior

2.3.1 Roles Of Buyers

2.3.2 Factors that influence consumer behavior

2.4 Product Overview

2.4.1 Loan

2.4.2 Mortgage

2.5 Products Offered by Standard Chartered

2.5.1 Home Loan/Plot Loan

2.5.2 HomeSaver

2.5.3 Loan Against Property

2.5.4 Surrogate Programs

2.6 Distribution Channels

2.6.1 Distribution Channel Structure At Standard Chartered Bank

2.6.2 Distribution channel structure of competitors

CHAPTER 3. RESEARCH METHODOLOGY

3.1 Research Methodology

3.2 Research Flow

3.3 Research Objective

3.4 Research Design

3.5 Objectives in Designing Questionnaires

3.6 Factor Analysis

3.6.1 Types Of Factoring

3.6.2 Application Areas

3.6.3 Statistics Associated With Factor Analysis

3.6.4 Conducting Factor Analysis Using Spss

CHAPTER 4. DATA ANALYSIS AND INTERPRETATIONS

4.1 Questionnaire Data

4.2 Factor Analysis

4.3 Analysis of Each Attribute

4.4 SWOT Analysis for Standard Chartered Bank, Mortgages

CHAPTER 5. CONCLUSION, RECOMMENDATIONS AND LIMITATIONS

5.1 Conclusion

5.2 Recommendations

5.3 Limitations

CHAPTER 6. REFERENCES
 
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