Q. 3. For a local departmental store, a table of Annual Expenditure for Advertisement and corresponding sales (for that year) is given for a number of years as below. Find the coefficient of correlation for advertisement expenditure (as independent variable) and sales. (June 2000)

Advertisement Expenditure in Thousand Rupees 0.45 0.55 0.72 0.83 1.25
Sales in Thousand Rupees 70 81 83 85 91

Solution.
Let advertisement expenditure (thousand rupees) = x
Let sales (thousand rupees) = y

x y x2 y2 x X y
0.45 70 0.2025 4900 31.5
0.55 81 0.3025 6561 44.55
0.72 83 0.5184 6889 59.76
0.83 85 0.6889 7225 70.55
1.25 91 1.5625 8281 113.75
å x = 3.80 å y = 410 å x2 = 3.2748 å y2 = 33856 å xy = 320.11

Here, n = 5
   
[n å xy - (å x X å y)]
r =  
 
{[n å x2 - (å x)2] X [n å y2 - (å y)2]}

   
[(5 X 320.11) - (3.80 X 410)]
or r =  
 
{[(5 X 3.278) - (3.80)2] X [(5 X 33856) - (410)2]}

or r = 0.89



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